Cordelia Martin Community Health Center - NHA Toledo, Ohio
The Cordelia Martin Health Center, part of NHA, is dedicated to providing high-quality, compassionate healthcare to individuals and families. With a focus on accessibility and community wellness, their team offers comprehensive medical services tailored to diverse health needs.
DELIVERABLES
- Logo
- Bag Design
OBJECTIVES
Referred by the Village Care Doula, they aimed to establish a stronger identity within their local community. This became particularly relevant when their hygiene care bag program for local high school students was leading to misunderstanding about their outreach programs and NHA services. Making the goal – increasing awareness while continuing to honor Cordelia Martin.
The health center, named in honor of a dedicated community leader, wanted to continue her legacy in the logo. They provided a digital scan of a historical image of Cordelia, making it the main focus. To highlight her impact, I designed hands embracing her from behind, symbolizing the community’s gratitude.
Since NHA operates several centers, it was important to create unique branding while still connecting to NHA. I used a color from the NHA logo to build a new color palette for the health center, establishing its own identity.
Midway through the design, they added content for the bag in both English and Spanish. I created designs for both front-and-back prints and single-side prints to provide budget flexibility.
