Blues, Beers & Brats Festival Waterville, Ohio
Blues, Brews & Brats is a celebration of music, craft beer, and delicious food, bringing together the best of blues culture in an unforgettable festival experience. With live performances, local brews, and a vibrant atmosphere, it’s a must-attend event for music and food lovers alike. It is organized every year by the Waterville Rotary Club and Third Street Cigar.
DELIVERABLES
- Posters
OBJECTIVES
The poster is updated annually featuring the new lineup and sponsors. The posters serve as advertisements leading up to the event. My role included designing the festival posters each year and, in the second year, reformatting the festival logo to create a fresh visual identity.
The poster was updated by separating the festival’s logo into distinct textual and graphic elements to enhance readability and impact. The title was enlarged to immediately draw attention, while the graphic portion was also scaled up, ensuring a balanced visual hierarchy. Below, dates and ticket information were added for clarity, and the festival lineup was offset to the right, displayed as a fan of album covers to symbolize the diverse musical acts.
Choosing the background was a challenge, as it needed to reflect the festival’s spirit. Having attended the event multiple times, I wanted something that captured its nostalgic and communal essence. The perfect representation came from the lawn chairs that attendees bring, rent, and scatter throughout the venue. To reinforce this connection, I recreated a vintage lawn chair design, colored it blue, and added a sunray effect behind it, evoking both nostalgia and the warm, lively atmosphere of the festival.
