WLM Diversity and Cultural Comm.
WLM consults with colleges and universities on strategies to retain and graduate students of color. His services included an equity assessment with the diversity administration and calculating the retention achievement rate. Continued relationships lead to inclusivity programs, classroom presentations, arrival programs, and summer bridge programs.
DELIVERABLES
- Logo
- Website
OBJECTIVES
The goal was to capture Willie’s lived experience as a first-generation, low-income, African American male, using his story to spark dialogue and change. His stories as a professor, administrator, and Alpha Phi Alpha stressed his service-driven purpose to improve lives by fostering access. Key roles and topic to incorporate in the logo and website.
The logo embodies Willie’s purpose and experience. Focusing on purpose, the torch’s silhouette reflects the image of an individual reaching down to pull others up, and remains a symbol of enlightenment and liberty. The shield shape represents strength and strategy, while the highway-inspired star honors urban migration and Willie’s archaeology thesis.
The site emphasizes clarity and transparency, reflecting the client’s values and services. Layout draws inspiration from the fraternity’s upper window design, using a balanced 1/3 column structure for organization and accessibility. It presents compelling data and insights upfront to engage visitors, followed by the client’s expertise and accomplishments. This approach demonstrates a willingness to share knowledge before promoting services, creating a trustworthy experience.
www.wlmicu.com