Ortinau Art - Screen Print Shop Pemberville, OH

Ortinau Art is a small but mighty screen print shop in Pemberville, OH, dedicated to bringing bold designs to life on high-quality apparel and merchandise. With a passion for craftsmanship and attention to detail, they specialize in custom screen printing for businesses, events, and creative projects, ensuring every print is as unique as the people who wear them.

DELIVERABLES

  • Flyers
  • Decals
  • Infographic

OBJECTIVES

Infographics developed to explain the workflow process for new employees and machine maintenance procedures for a large-format printer and a DTG machine. Some will later be transformed into stickers for easy placement. Additionally, the shop requests flyers to send out in the mail and hang around town to promoting and list their services.

The maintenance stickers  had two distinct sections—Daily and Weekly—to simplify machine upkeep. Each section featured a clear diagram of the machine, highlighting button locations and providing visual references with screenshots to guide users on which buttons to press. They included maneuver actions and tools required for cleaning, assisting employees to follow correct procedures. A visual comparison was incorporated showing the ink head before and after cleaning, plus swab color visuals for comparison.

The workflow infographic was developed to streamline understanding of Ortinau Art’s two main services: direct orders and webstore purchases. I used two distinct color-coded columns to clearly delineate each service path, guiding employees through the various stages involved—Sales and Payment/Confirmation, Artwork and Web Products Built, Ordering and Staging, PRODUCTION, Packaging, and Customer Retrieval. Each step was visually represented, with corresponding paperwork listed to the right, ensuring clarity and efficiency in the process. This infographic served as a quick-reference in team meetings.

Lastly, the flyers were tailored to serve dual purposes. The original flyer was intentionally designed to function with large blank space for note taking, encouraging clients to sketch designs and jot down garments preferences. This approach fostered client engagement and made the flyer a practical keepsake. The second flyer shifted focus to showcasing Ortinau Art’s services and story.